Make-A-Wish partners with Subaru every year for its ‘Share the Love’ campaign. Make-A-Wish turns to its chapters to help cast Make-A-Wish children to be featured in their commercials.
I worked to identify children from our local chapter who would be a great fit for the commercial. Luckily, we had Amina (who wished to be a chef and she can also sing) and Sage (who wished to go to Jackson Hole Wyoming) who fit the bill.
Sage and Amina both scored air time in the 2016 commercial and were able to highlight their talents. Furthermore, Subaru adopted Sage’s wish and spent time with her on her wish trip to create a great wish video that highlights the partnership of Make-A-Wish and Subaru.
Additional Highlights:
Subaru used Natalie, one of our wish kids as inspiration for its 2016 campaign. Although our child was not selected, they adopted Natalie’s wish to be a ballerina and hosted a party for her recreating the commercial. We created two videos surrounding this experience, one focusing on the corporate partnership with Make-A-Wish and Subaru, another offering up one of our first Spanish wish videos. <Video Here>
In 2017, our wish child Riley and her father were featured in the Share the Love commercial playing instruments. <Video Here>
