I Packed Up + Went
When Make-A-Wish Orange County and the Inland Empire needed a fresh approach to increase airline mile donations, I developed and pitched a partnership proposal to the Orange County Board of Supervisors — ultimately securing approval to collaborate with John Wayne Airport. From there, I led the creative and strategic buildout of Trips That Transform, including a custom website, airport-wide marketing collateral, and a full campaign rollout. The result: record-breaking airline mile donations and a standout example of community-driven impact.