Gordon Grants Wishes

Gordon Ramsay took on the challenge of granting 24 wishes in 24 hours. To say he succeeded would be an understatement!

Timothy, 16, wished to have the ultimate gaming computer. He had been battling cancer and wanted something that he could enjoy as he finished treatment.

Gordon jumped at the chance to help make Timothy’s wish a reality. (He’s a REALLY nice guy – don’t pay attention to his chef persona on TV!)

We partnered with Make-A-Wish America and Micro Center, along with Gordon’s team to ensure the wish experience was everything and more.

On the day of his wish, Timothy arrived in style to the computer center and was greeted with a red-carpet welcome, with Gordon hiding at the end of the row. After a surprise greeting, the two entered the store where Timothy received all the coolest gear from Micro Center – with Gordon picking up the tab!

The event was a great media moment and a great way to spread brand awareness for Make-A-Wish!

  • Client - Gordon Ramsay / Make-A-Wish
  • Skills/Tools Used - Storytelling, Celebrity Partnership, Project Management
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